Nothing CEO Carl Pei was the co-founder of OnePlus, and you’ll see a whole lot of similarities between the 2 corporations, particularly within the advertising division. Nothing has run a OnePlus-esque teaser marketing campaign for its upcoming cellphone (1), revealing small (or large) tidbits of data right here and there seemingly each different day, guaranteeing it stays within the information cycle for weeks. That is precisely what OnePlus used to do, and it seems Nothing will apply one more early OnePlus technique for its first smartphone: the invite system.
Adore it or hate it, it was undeniably distinctive when it made its debut with the OnePlus One, and the Nothing cellphone (1) will “initially” be bought via invitations solely. You’ll be able to say what you need about Carl Pei, however he certain is among the many greatest entrepreneurs and hype builders within the cellular area.
The details about the invite system comes towards the tip of the video above (beginning at 13:20), which Nothing premiered right now. The video particulars the design of the cellphone and its manufacturing course of, letting us know that recycled aluminum is used.
The invite system will seemingly enable Nothing to promote its merchandise sooner because it will not wait till it collected a whole lot of telephones in inventory with the intention to begin delivery them. It should additionally make sure that the primary individuals who get a cellphone (1) are these “locally”, the “individuals who deserve it probably the most”. As soon as “they’re blissful”, the corporate is “very happy to open wider”.
