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Fanatic with $50,000 RED vs Professional Filmmaker with iPhone 13

It’s by no means the gear that makes the film. Proper? Possibly a bit of?

In some ways, this dialog revolves round shooters choosing up cameras or gear that on the finish of the day is considerably equal with issues like what model you select not making an enormous distinction to outcomes. However, what in case you took this concept to the acute?

Parker Walbeck’s crew at Full Time Filmmaker did that by handing a $50,000 RED V-RAPTOR 8K VV and manufacturing equipment to an fanatic and leaving the professional filmmaker with simply an iPhone 13. You possibly can’t get an excessive amount of wider of a variety in gear than that.

The Problem

Jake Weisler, a typical characteristic of the channel, is the professional filmmaker within the contest and he’s restricted to the next gear:

  • iPhone 13 Professional Max
  • FTF GEAR Tripod
  • 5-in-1 Collapsible Reflector

The challenger is Alyssa Dye and she or he has been doing video for lower than a 12 months. Her gear record is far more substantial:

  • Cinema Lenses
  • Manufacturing Van with Gear

They’re doing a product video for a shopper. It will characteristic an interview to speak concerning the model together with some cinematic B roll to point out off the products. Jake goes to be Alyssa’s PA to reply questions concerning the gear however won’t be giving recommendation on what to do with it.

The product for immediately is a brand new display screen cleaner known as water bears. Works with any display screen or lens and might persist with something with out leaving residue.

Alyssa’s Shoot

Very first thing you possibly can inform about Alyssa is that she was specializing in getting the shot arrange by rearranging furnishings and dealing with the expertise to get issues into place. Then, as soon as she had an concept she began determining the gear. She did want loads of steering, however was asking the best questions. She even requested the vacation spot for the video to get a learn on what you want.

Picture Credit score: RED

With every part arrange for the interview it was time to begin taking pictures. It took a second however she did begin giving good path to the topic as he was doing the interview.

Time for B roll. This she appears to do pretty on the fly. She picked up the digicam and was simply taking pictures quite a lot of completely different photographs.

Jake’s Shoot

Clearly, Jake has some limits in how he can get arrange. He doesn’t have a ton of lights or equipment to work with.

Selecting up the iPhone and taking pictures vertically he works with the topic to seek out the very best lighting. He additionally popped the digicam into Cinematic Mode to see if he may get that shallow depth of area look. Ultimately he caught with 4K ProRes although.

An fascinating transfer is that he requested completely different wardrobe choices to assist separate the topic from the background.

Earlier than the interview he’s additionally asking a bunch of inquiries to get a really feel for the viewers and the way he’s going to be distributing the video.

With social because the goal he’s taking pictures vertically to take advantage of use of the iPhone’s restricted video high quality. Jake additionally believes that taking pictures this manner could make the video really feel far more natural, which could be useful with product promotion.

Picture Credit score: Apple

For extra path, he makes it clear that he needs it to be very brief – beneath 15 seconds – to make it work for social placement.

He then provides path on what’s being mentioned, highlighting that the language needs to be extra definitive and fewer iffy. You need confidence to promote a product. He then explains how a easy methodology is to speak about an issue after which current the answer (aka the product).

B roll he made use of the area and large home windows to get some good mild. Slightly extra centered on becoming the edit. It was a really completely different artistic strategy.

The Consumer Evaluation

The top outcomes are each nicely accomplished, they’re simply very completely different. What is useful is that with social media being the goal it would really give an edge to the extra natural-looking iPhone footage. The RED advert remains to be only a very clear and well-done advert.

As you begin listening to the dialog about every advert it shortly turns into what the precise content material is.

No one is speaking about how the RED footage is sharper or how the iPhone footage nonetheless appears to be like like a telephone. It’s about how the knowledge is introduced and laid out.

Each movies are good, however the professional wins with the iPhone video. A part of that’s that it was higher in a position to seize the character of a social media feed and is likely to be higher obtained by the viewers. Conversion and engagement matter greater than having 8K decision.

What did you concentrate on the advertisements?

[source: Parker Walbeck]

Order Hyperlinks:

  • RED V-RAPTOR 8K VV Cinema Digicam (B&H)

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